As a beauty blogger, over the past few months I have become pretty obsessed with indie makeup brand Give Me Glow who are becoming increasingly famous for their - or rather her - dupes of some of the most infamous shades and brands.
Meet Roasted Marshmallow *currently out of stock - link to follow*, the strongest lip I own and my fifth purchase from the line. It's a complete dupe for the cool-tone, straight up brown that is Lime Crime's Salem. Also purchased in this haul and swatched above is Pumpkin Couture 1 *also currently out of stock*, a Havanah Nights-inspired product for those of us who weren't quick enough on our credit card draw after the Kathleen Lights launch. Or, at the very least cried at the cost of shipping.
At around £7 a piece these are some of the best and cheapest liquid lipstick around - sorry MUA and Makeup Rev. The formula is very much liquid to matte and, whilst perfecting the application technique may be a little challenging - I need brown lip liner stat! - it's certainly a formula that pays off with flawless pigmentation and a knack for locking in moisture. Roasted Marshmallow can last through infinite cups of coffee and a lunch before noticeably wearing and I've yet experience any 'balling up' of the product in any of their products.
If this isn't a brand that's on your radar, it most definitely should be.